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米其林:如何形成独特文化气质

2006年5月底,43岁的爱德华·米其林意外身亡。对于米其林公司来说,这是个沉重的打击,但他们没有乱了方寸。

YINWEIZUOWEIYIJIAJUYOUBAINIANLISHIDEKUAGUOGONGSI,MIQILINZAOYIXUEHUIRUHEZAIKUNJINGMIANQIAN“CHENGZHANG”。

延续百年的家族企业

ZHEIJIACONGFAGUOZHONGBUXIAOZHENClermont-FerrandQIJIADEGONGSI,YUANBENZHISHIZHIZAOJIAOTACHELUNTAIDEGONGCHANG,CONGCHUANGYEYISHIZAIXIANGJIAOHUAGONGLINGYUCHUANGDANGQI,TAYILUBANSUIZHEQICHEGONGYEDECHENGZHANG、QIFEIYUCHENGSHU。

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1970NIANHOU,XINYIBODEQUANQIUHUAKUOZHANG,YOURANGMIQILINZHONGXINMIANDUIYANKEDESHENGCUNJINGZHENG。

LEINUOJITUANZONGCAI、OUZHOU“JINGYINGZHISHEN”GEENJIUSHUOGUO:“MIQILINJIUSHICONG1980NIANKAISHI,CAIZHENZHENGCONGYIJIAOUZHOUQUYUXINGLUNTAIGONGSI,ZOUXIANGQUANSHIJIEDE。”

DANGNIAN,ZAIOUYUANKUANGBIAO、OUZHOUQIYEPUBIANSHOUKUNCHUKOUWEISUODEBULIXINGSHIXIA,MIQILINDENIANYINGYEECENGXIEXIAGUO156.89YIOUYUANDE“ZHIGAODIAN”。

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MIQILINSUIYOUPANGDADEQUANQIUHUATIXI,DANTADEGONGSIWENHUARENGRANBAOYOUBUKESIYIDEJIAZUSECAI。

CONGDIYIDAIKAISHI,ZHEIJIAGONGSIYIBAIDUONIANDEJINGYINGQUAN,WEICHIZAIYI“Michelin”WEIXINGSHIDEJIAZUJICHENGZHESHOUSHANG。ZHEIZAISHIJIE500QIANGQIYEJITUANZHONG,QUESHUHANJIAN。

独特的股权分配方式

CHULEJINGYINGZHEDEJIAZUSECAIZHIWAI,MIQILINDEGUQUANFENPEIFANGSHIYEXIANGDANGTESHU。

CHULEXIANGYIBANGONGSIYIYANGCHIYOUSHANGSHIGUPIAODEYOUXIANZERENGUDONGZHIWAI,TAHAIYOULINGYIZHONGSHUYUGONGSIGONGTONGGUANLIRENCAIYOUDE“PUTONGHEHUORENGUDONG”。

HUANYANZHI,GUDONGBIXUYIZIJIDECAICHANLAIWEIGONGSICAICHANDANFUQIWUXIANDELIANDAIZEREN。RUOGONGSIJINGYINGBUSHANERFUZHAI,PUTONGHEHUORENZAIFALVGUIFANSHANG,BIXUYIZIJIDESIRENCAICHANLAICHENGDANGONGSIFUZHAI。

BINGQIE,BIXUZAIGUDONGDAHUITONGYIDEQIANTIXIA,PUTONGHEHUORENCAINENGBEIRENKEHUOJIEZHI,ERBUNENGYICHIGUBILIZIJIPIANMIANXUANBU。

ZAIZHEIYANGDEZHIDUXIA,PUTONGHEHUORENDEXINSHUIYEYUGONGSIJINGYINGJIXIAOLIANZAIYIQI,ERBUSHICAIYONGGUDINGDEXINSHUIZHI。

YEXUZHENGSHIYINWEIZHEIGETESHUDEWENHUAYUZHIDU,RANGMIQILINBUJINBAOLIULENONGHOUDEJIAZUSECAI,YERANGGUANLIRENDEQUANLIYUGERENSECAIGENGWEITUXIAN,GENGRANGZHENGGEGONGSIXINGCHENGYIZHONGJIHUOPOYOUBAOSHOUDETESHUQIZHI。

(BENWENYOUSHANJIE)

文章来源:全球品牌网

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