10YUE21RI-22RI，2020ZHONGGUOQICHEGONGYINGLIANDAHUI，ZAISHANXIXIANZHAOKAI。

ZHEICIHUIYI，YOUZHONGGUOQICHEGONGYEXIEHUIHEXIANSHIRENMINZHENGFULIANHEZHUBAN。

DAHUIZHUTIWEI“YUXINJI、MOUXINPIAN、KAIXINJU——ZHULIGOUJIANANQUANKEKONGQICHECHANYELIAN”。

ZHONGCEXIANGJIAOJITUANYOUXIANGONGSIXIAOSHOUSHICHANGBUJINGLIGEHONGLIANG，ZAIHUISHANGFABIAOLEJINGCAIYANJIANG。

TAYANJIANGDETIMU，SHI“SHUZIQUDONG、FUWULINGXIAN——SHANGYONGCHETAIXIAOSHOUFUWUDEZHUANXINGSHENGJI”。

探索全新生产和营销模式

DANGQIAN，ZHONGGUOYIJINGYIYUECHENGWEIQUANQIUZUIDADEQICHESHICHANG。

DANSHI，SUIZHECONGCUFANGSHIZENGZHANGZHUANXIANGGAOZHILIANGFAZHAN，GUOJIAZHUAHUANBAO、QUCHANNENG，JINXINGGONGJICEGAIGE。

ZAIJINGJIXINCHANGTAIXIA，ZUOWEISHANGYONGCHELUNTAIXINGYEDELINGJUNQIYE，ZHONGCEXIANGJIAOYEGANSHOUDAOLESHICHANGDEJUDAYALI。

GEHONGLIANGBIAOSHI，“SHUZIQUDONG、FUWULINGXIAN”DESHENGCHANHEYINGXIAOMOSHI，SHIZHONGCEXIANGJIAOZAIYENEILVXIANKAISHIDEQUANXINTANSUO。

JULUNTAISHIJIEWANGLEJIE，ZHONGCEXIANGJIAOSHIZHONGGUOZUIDADELUNTAIZHIZAOQIYE，ZAIQUANQIULUNTAIQIYEZHONGWEILIEDIJIU。

2020NIAN，GAIGONGSIDELUNTAICHANLIANG，YOUWANGDADAOSHANGYONGCHETAI2200WANTIAO，CHENGYONGCHETAI4800WANTIAO，XIEJIAOGONGCHENGLEILUNTAI380WANTIAO，LIANGLUNCHETAICHAO1YITIAO，CONGERSHIXIANQUANNIANXIAOSHOUEJIN300YIYUAN。

JUGEHONGLIANGJIESHAO，TAMENJIANLILEQIANGDADEXIAOSHOUWANGLUOHEPANGDAYONGHUQUNTI，BINGYUGUONEIJUEDABUFENSHANGYONGCHEZHULIUCHEQI、ZHUDUOZHIMINGWULIUQIYE，DACHENGLESHENDUDEZHANLVEHEZUO。

JINJINIAN，ZAIZHONGGUOJINGJIFAZHAN、ZHENGCEBIANHUADETUIDONGXIA，WULIUYEDECONGYEZHECONGYIGETISIJIWEIZHU，ZHUANXIANGJIYUEHUACHEDUIWEIZHU，RU“SANTONGYIDA”DENG。

YONGHUQUNTIDEBIANHUA，DAOZHIXUQIUDUANFASHENGJUDADEGAIBIAN。TAMENDUIANQUAN、JIEYOU、GAOXINGJIABI，YIJIFUWUJISHIXING，TICHULEGENGGAOYAOQIU。

GEHONGLIANGCHENG，ZHONGCEXIANGJIAOLIYONG“ALIYUN”GONGYEDASHUJU，SHIXIANLELUNTAIFUZAGONGYIDESHUZIHUABIANGE。

TAMENZHENGZAIJIANSHEQUANQIULINGXIANDESHUZI“DENGTA”GONGCHANG，TONGGUOSHUZIHUASHENGCHAN，LIANGPINLVTISHENGLE5%，QUANGONGYILIUCHENGXIAOLVTISHENG15%-20%。

启动商用车胎渠道数字化变革

ZAIQUDAOFANGMIAN，ZHONGCEXIANGJIAOCHENGLILEZHUANYEDEHULIANWANGTUANDUI。

QIYINGYONGB2BSIWEI，JIANGXIANXIAWANJIAMENDIAN，JINXINGSHUZISHANGXIAN，BINGJINYIBUSHIXIANGONGYINGLIANSHUZIHUAZHUANXING，JIEZHUPINGTAIDINGZHIXIANSHANGFUWUMOKUAIHESaaSXITONG。

GEHONGLIANGJIESHAOCHENG，ZHONGCEXIANGJIAODECHENGYONGCHETAIYEWU，JIBENSHIXIANLEO2OSHUZIHUAYINGXIAO。

“SHANGYONGCHETAIZUOWEISHENGCHANZILIAO，SUICHANPINSHUXINGTESHU，DANWOMENZHIZAIFUNENGQUDAO，WEILAIYEJIANGZHUBUQIDONGSHUZIHUABIANGE。”

JUXI，ZHONGCEXIANGJIAOYUSHANGYONGCHETAIHOUSHICHANGYIZHANSHIFUWUPINGTAI“ZHILUNKEJI”，DACHENGZHANLVEHEZUO。

TAMENTONGGUOSHUZIHUAGONGJUFUNENGQUDAO，TISHENGWULIUCHEZHUDUILUNTAIDESHIYONGTIYAN，BINGJIEJIANWANGGOUMOSHI，TIGONGLESHOUJIYIJIANGOUTAIFUWU。

LINGRENGUANZHUDESHI，QITUICHUDE“ZHONGCEPAI”SHANGYONGCHELUNTAI，DULIYUCHUANTONGQUDAO，ZHUANMENWEIXIANSHANGXIAOSHOUPINGTAILIANGSHENDAZAO。

GEHONGLIANGSHUO，JIEZHUPINGTAI，BUJINNENGGOUSHIXIANYUSIJIDEXIANSHANGHUDONG，HAINENGWEIYONGHUTIGONG7x24XIAOSHIDEZHUANYEYINGJIJIUYUANFUWU。

ZHENDUIJITUANCHEDUIYONGHU，TAMENLIANHEZHILUNKEJI，KAIFALEVTISZHIHUILUNTAIXITONG，TONGGUOSHISHIJIANKONGTAIWEN、TAIYADENGANQUANSHUJU，BANGZHUCHEDUITISHENGGUANLI，JIANGBENZENGXIAO。

GEHONGLIANGBIAOSHI，YIKAOB2BHEB2CDENEIWAISHUANGXUNHUANFAZHANTIXI，ZHONGCEZHILIYUWEIJINGXIAOSHANG、LINGSHOUSHANGHEZHUJICHANGZUOHAOFUNENGHEFUWU。

JINHOU，QISUOYOUDECHANPIN、YEWUHEFUWU，DOUJIANGZHUANHUAWEIXINXILIUHESHUJULIU，ZHIJIELIANTONGSHANGXIAYOU，TIGONGGAOZHILIANGCHANPINHEFUWUJIZHONGDUANCHEZHU，TONGSHIWEIZHUJICHANGDEKEHUZENGJIACHUANGXINFUWU。

（BENWENWEILUNTAISHIJIEWANGYUANCHUANGZUOPIN，ZHUANZAIQINGZHUMINGLAIYUAN：LUNTAISHIJIEWANG）