全民代理

当前位置:全民代理 > 评论 > 独家专访 > 正文

葛洪亮:数字驱动商用车胎服务转型

“数字驱动、服务领先”的生产和营销模式,是中策橡胶率先开始的全新探索。

10YUE21RI-22RI,2020ZHONGGUOQICHEGONGYINGLIANDAHUI,ZAISHANXIXIANZHAOKAI。

ZHEICIHUIYI,YOUZHONGGUOQICHEGONGYEXIEHUIHEXIANSHIRENMINZHENGFULIANHEZHUBAN。

DAHUIZHUTIWEI“YUXINJI、MOUXINPIAN、KAIXINJU——ZHULIGOUJIANANQUANKEKONGQICHECHANYELIAN”。

ZHONGCEXIANGJIAOJITUANYOUXIANGONGSIXIAOSHOUSHICHANGBUJINGLIGEHONGLIANG,ZAIHUISHANGFABIAOLEJINGCAIYANJIANG。

TAYANJIANGDETIMU,SHI“SHUZIQUDONG、FUWULINGXIAN——SHANGYONGCHETAIXIAOSHOUFUWUDEZHUANXINGSHENGJI”。

探索全新生产和营销模式

DANGQIAN,ZHONGGUOYIJINGYIYUECHENGWEIQUANQIUZUIDADEQICHESHICHANG。

DANSHI,SUIZHECONGCUFANGSHIZENGZHANGZHUANXIANGGAOZHILIANGFAZHAN,GUOJIAZHUAHUANBAO、QUCHANNENG,JINXINGGONGJICEGAIGE。

ZAIJINGJIXINCHANGTAIXIA,ZUOWEISHANGYONGCHELUNTAIXINGYEDELINGJUNQIYE,ZHONGCEXIANGJIAOYEGANSHOUDAOLESHICHANGDEJUDAYALI。

GEHONGLIANGBIAOSHI,“SHUZIQUDONG、FUWULINGXIAN”DESHENGCHANHEYINGXIAOMOSHI,SHIZHONGCEXIANGJIAOZAIYENEILVXIANKAISHIDEQUANXINTANSUO。

JULUNTAISHIJIEWANGLEJIE,ZHONGCEXIANGJIAOSHIZHONGGUOZUIDADELUNTAIZHIZAOQIYE,ZAIQUANQIULUNTAIQIYEZHONGWEILIEDIJIU。

2020NIAN,GAIGONGSIDELUNTAICHANLIANG,YOUWANGDADAOSHANGYONGCHETAI2200WANTIAO,CHENGYONGCHETAI4800WANTIAO,XIEJIAOGONGCHENGLEILUNTAI380WANTIAO,LIANGLUNCHETAICHAO1YITIAO,CONGERSHIXIANQUANNIANXIAOSHOUEJIN300YIYUAN。

JUGEHONGLIANGJIESHAO,TAMENJIANLILEQIANGDADEXIAOSHOUWANGLUOHEPANGDAYONGHUQUNTI,BINGYUGUONEIJUEDABUFENSHANGYONGCHEZHULIUCHEQI、ZHUDUOZHIMINGWULIUQIYE,DACHENGLESHENDUDEZHANLVEHEZUO。

JINJINIAN,ZAIZHONGGUOJINGJIFAZHAN、ZHENGCEBIANHUADETUIDONGXIA,WULIUYEDECONGYEZHECONGYIGETISIJIWEIZHU,ZHUANXIANGJIYUEHUACHEDUIWEIZHU,RU“SANTONGYIDA”DENG。

YONGHUQUNTIDEBIANHUA,DAOZHIXUQIUDUANFASHENGJUDADEGAIBIAN。TAMENDUIANQUAN、JIEYOU、GAOXINGJIABI,YIJIFUWUJISHIXING,TICHULEGENGGAOYAOQIU。

GEHONGLIANGCHENG,ZHONGCEXIANGJIAOLIYONG“ALIYUN”GONGYEDASHUJU,SHIXIANLELUNTAIFUZAGONGYIDESHUZIHUABIANGE。

TAMENZHENGZAIJIANSHEQUANQIULINGXIANDESHUZI“DENGTA”GONGCHANG,TONGGUOSHUZIHUASHENGCHAN,LIANGPINLVTISHENGLE5%,QUANGONGYILIUCHENGXIAOLVTISHENG15%-20%。

启动商用车胎渠道数字化变革

ZAIQUDAOFANGMIAN,ZHONGCEXIANGJIAOCHENGLILEZHUANYEDEHULIANWANGTUANDUI。

QIYINGYONGB2BSIWEI,JIANGXIANXIAWANJIAMENDIAN,JINXINGSHUZISHANGXIAN,BINGJINYIBUSHIXIANGONGYINGLIANSHUZIHUAZHUANXING,JIEZHUPINGTAIDINGZHIXIANSHANGFUWUMOKUAIHESaaSXITONG。

GEHONGLIANGJIESHAOCHENG,ZHONGCEXIANGJIAODECHENGYONGCHETAIYEWU,JIBENSHIXIANLEO2OSHUZIHUAYINGXIAO。

“SHANGYONGCHETAIZUOWEISHENGCHANZILIAO,SUICHANPINSHUXINGTESHU,DANWOMENZHIZAIFUNENGQUDAO,WEILAIYEJIANGZHUBUQIDONGSHUZIHUABIANGE。”

JUXI,ZHONGCEXIANGJIAOYUSHANGYONGCHETAIHOUSHICHANGYIZHANSHIFUWUPINGTAI“ZHILUNKEJI”,DACHENGZHANLVEHEZUO。

TAMENTONGGUOSHUZIHUAGONGJUFUNENGQUDAO,TISHENGWULIUCHEZHUDUILUNTAIDESHIYONGTIYAN,BINGJIEJIANWANGGOUMOSHI,TIGONGLESHOUJIYIJIANGOUTAIFUWU。

LINGRENGUANZHUDESHI,QITUICHUDE“ZHONGCEPAI”SHANGYONGCHELUNTAI,DULIYUCHUANTONGQUDAO,ZHUANMENWEIXIANSHANGXIAOSHOUPINGTAILIANGSHENDAZAO。

GEHONGLIANGSHUO,JIEZHUPINGTAI,BUJINNENGGOUSHIXIANYUSIJIDEXIANSHANGHUDONG,HAINENGWEIYONGHUTIGONG7x24XIAOSHIDEZHUANYEYINGJIJIUYUANFUWU。

ZHENDUIJITUANCHEDUIYONGHU,TAMENLIANHEZHILUNKEJI,KAIFALEVTISZHIHUILUNTAIXITONG,TONGGUOSHISHIJIANKONGTAIWEN、TAIYADENGANQUANSHUJU,BANGZHUCHEDUITISHENGGUANLI,JIANGBENZENGXIAO。

GEHONGLIANGBIAOSHI,YIKAOB2BHEB2CDENEIWAISHUANGXUNHUANFAZHANTIXI,ZHONGCEZHILIYUWEIJINGXIAOSHANG、LINGSHOUSHANGHEZHUJICHANGZUOHAOFUNENGHEFUWU。

JINHOU,QISUOYOUDECHANPIN、YEWUHEFUWU,DOUJIANGZHUANHUAWEIXINXILIUHESHUJULIU,ZHIJIELIANTONGSHANGXIAYOU,TIGONGGAOZHILIANGCHANPINHEFUWUJIZHONGDUANCHEZHU,TONGSHIWEIZHUJICHANGDEKEHUZENGJIACHUANGXINFUWU。

(BENWENWEILUNTAISHIJIEWANGYUANCHUANGZUOPIN,ZHUANZAIQINGZHUMINGLAIYUAN:LUNTAISHIJIEWANG)


文章来源:轮胎世界网

版权声明

FANZHUMING“LAIYUAN:LUNTAISHIJIEWANG”DEWENZI、TUPIANHESHIPINZUOPIN,BANQUANJUNSHULUNTAISHIJIEWANGSUOYOU,RENHEMEITI、WANGZHANHUOGERENWEIJINGSHUMIANSHOUQUANBUDEZHUANZAI、LIANJIE、ZHUANTIEHUOYIQITAFANGSHISHIYONG;YIJINGSHUMIANSHOUQUANDE,ZAISHIYONGSHIBIXUZHUMING“LAIYUAN:LUNTAISHIJIEWANG”。WEIFANSHANGSHUSHENGMINGZHE,BENWANGZHANJIANGZHUIJIUQIXIANGGUANFALVZEREN。

YOUGUANBANQUANSHIYIQINGLIANXI:13071111139 YOUXIANG:fenglh@pins001.com

返回顶部