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米其林轮胎在华商业模式转型

BUJIUQIAN,ZAI“BAOSHIWEILAI”(QUANQIU)QIYECHUANGXINSHIJIANNIANDUFENGHUISHANG,MIQILINLUNTAIDERTMXIANGMU,HUOPING2020NIANDUSHANGYEMOSHICHUANGXINSHIJIANANLI。

DUONIANLAI,ZHONGGUOLUNTAIXINGYETIHUANSHICHANG,PUBIANCAIYONGQUYUZONGJINGXIAOSHANGMOSHI。

JIYOULUNTAICHANGJIAJIANGCHANPINXIAOSHOUJIGEDAQUYUJINGXIAOSHANG,ZAIYOUJINGXIAOSHANGZHUANSHOUJIXIAYIJIHUODUOJIJINGXIAOSHANG,YIJILINGSHOUSHANG。

ZAIXINXINGSHIXIA,YOUQISHISHUZIHUASHIDAIDAOLAI,DIANSHANGMOSHICHUXIAN,CHUANTONGLUNTAIJINGXIAOMOSHISHOUDAOCHONGJI。

YINCI,MIQILINZHONGGUOGONGSIFAQILERoute To Market(RTM)XIANGMU。

RTMDEZHUYAORENWU,SHISHIXIANXINDEQUDAOMOXING。

QIBAOKUOLIANGGEHEXINYUANSU:

YISHIXUEJIANJINGXIAOCENGJI,ZHIJIETONGGUOPINGTAIJIANLIHELINGSHOUSHANGDEYEWULIANXI,HUOQUXIAOFEIZHEXUQIU,LEJIESHICHANGDONGTAI。

ERSHIYUANYOUDEJINGXIAOSHANG,ZHUANXINGWEIMIQILINDEFUWUHUOBAN,TIGONGWULIU、CANGCHUHEKEHUKAIFAFUWU。

JUJIESHAO,RTMXIANGMUYU2018NIAN3YUEZHENGSHIQIDONG,DANGNIAN8YUEKAISHIZAISHENZHEN、XUZHOU、LIANYUNGANGHESHANGHAIDENGDISHIDIAN。

2019NIANQI,ZAIQUANGUOTUIJIN;2020NIAN,JIXUZAIQUANGUOSHISHI。

JIEZHI2020NIANDI,WANCHENGQUANGUOFANWEIJIN50JIAJINGXIAOSHANGDEZHUANXING,BIANWEIMIQILINDEFUWUSHANGHUOBAN。

GAIGONGSISHANGXIANLESHUZIHUACAIGOUPINGTAI。

SUOYOULINGSHOUSHANGTONGGUOCIPINGTAI,ZHIJIECONGMIQILINCHANGJIADINGGOULUNTAI。

MIQILINBIAOSHI,RTMXIANGMUSHIXIANLELUNTAICHANGJIA、JINGXIAOSHANG、LINGSHOUSHANGHEXIAOFEIZHEDE“SIYING”。

(BENWENYOULUNTAISHIJIEWANGZHENGLI,ZHUANZAIQINGZHUMINGLAIYUAN:LUNTAISHIJIEWANG)

文章来源:轮胎世界网

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